Citrix Key Play Solution Videos Now Available!: What’s the difference between selling a product and selling a solution? Since we’re in the midst of summer block buster movies, here’s an analogy. Partners, you could sell a movie ticket or, as upscale theatres do, a complete evening out, including valet parking, special seating, beverage and meal service – the works. The ticket meets a single need; the package is broader and offers a complete experience.…
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