Tuesday, September 23, 2014

Mobile operators: Do you know how your subs are using their data? [feedly]



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Mobile operators: Do you know how your subs are using their data?
// Citrix Blogs

For many mobile operators, each subscriber add is a subscriber that's been stolen from one of their competitors. That is, unless they manage to sign up a 10-year old kid who's just getting his first smartphone from mom and dad. What if you as a marketing executive at this mobile operator had a way of inferring which of those moms and dads in your subscriber…

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