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The Way to a Mobility Transformed Business: the Software-defined Workplace
// Citrix Blogs
Marc Andreessen was right—software really is eating the world. While in the past office productivity was determined by physical constraints, with people tethered to specific zones of productivity like buildings and desktop computers, we've moved beyond that now. Software can take us beyond those limitations to do what we need to do, when and where we need to do it. A car becomes a conference room bringing together a global team. An iPad in a cafĂ© becomes a design studio. An airport lounge becomes a sales office. Just this past week, Apple introduced a wristwatch that becomes a communications center, health sensor, wallet, weather station and who knows what else. No wonder investors are pouring so much money into software companies. More than ever, it's software that allows us to define our own reality.
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